In crowd management, what is a key objective during a large gathering?

Facilitating smooth access and egress is a fundamental objective in crowd management during large gatherings. This involves ensuring that individuals can enter and exit the venue safely and efficiently. Proper planning for access routes, signage, and personnel to guide attendees can prevent bottlenecks, improve safety, and enhance the overall experience for participants. Effective crowd management helps minimize the risk of accidents, reduces panic during emergencies, and allows for effective crowd control, which is essential for maintaining order and safety in any large assembly of people.

While other options like increasing ticket sales, distributing promotional materials, and limiting the number of attendees might play a role in the event's overall strategy, they do not directly address the primary concerns associated with crowd safety and order during a gathering. The emphasis on access and exit strategies reflects a comprehensive understanding of public safety principles essential for effective event management.